How the Spiritual Industry Became Its Own Clickbait

In the spiritual content often seen on YouTube, common buzzwords include “awakening,” “chosen ones,” and “saviors.”

I’ve been doing Akashic Records readings for five years now, and as someone deeply immersed in a field often viewed with skepticism, I feel that these spiritual terms are frequently thrown around carelessly — risking a detachment from the essence of what they truly mean.

One fundamental issue in today’s spiritual industry is the overwhelming amount of clickbait content making claims like: “I am awakened,” “Watch my content and you will awaken,” “You are loved by God for watching this video,” or “Only awakened people can see this video.” Honestly, most of these videos are feeding our egos, not our souls. If God really wanted you to see something, would it really come through a flood of algorithm-driven videos? To be frank, I think this is just exploitation — using the name of God as a marketing tool.

My personal view of awakening is something quieter and more introspective. Rather than making you feel special, I believe true awakening involves recognizing that you are not special. When you begin to reflect on your own flaws and shortcomings, you reach a state often described as “oneness” or “nothingness.” In that state, the boundary between self and others dissolves, and a deeper sense of unity emerges.

Among the people I’ve met, those I believe to be truly awakened are often ones who carry wounds that may never fully heal. Despite being crushed by tragedy, they never turned away from their pain. Instead, they continued facing it — over and over — without giving up. That kind of resilience and humility is, to me, the essence of spiritual awakening.

Within the spiritual community, there are also those involved in psychic scams or multi-level marketing schemes. At their core, these practices exploit the human desire to feel special or to be seen as “chosen.” That, to me, is far removed from the true meaning of awakening. Isn’t this just a manipulation of people’s longing for significance — dressed up as divine calling and monetized?

That said, since I work as a psychic myself, I recognize there may be some contradictions in what I’m saying but I believe it’s important not to rely entirely on fortune-telling or spirituality, but rather to treat them merely as a starting point for getting to know yourself.